Blue ocean strategy A completely different contact lens design
The revolutionary contact lens “non-smooth” or “curved” edge design has the following beneficial physical effects:
*Increased moisture via
a. Increased edge length of the lens
b. Innovative shape retains tears, reducing rate of moisture loss
c. Tear film formation increases tears retention
d. Capillarity
* Increased lens’ stability via
a. Increased resistance to slide
b. Tears acting as cushion to prevent slipping and as a moisturizing agent
c. Greater inertia mass with the containment of tears
d. Decreased physical exertion on eyelids by lens
As a result, the impacts on the patients are impressive. A preliminary experiment has shown the patients who tried the new design reported
- Increased visual quality and lens stability,
- Reduced feeling of foreign substances in the eyes
- Increase in eye comfort
- Decrease in eye dryness that can lead to complications in the eye
@Products with the design
- Common type Disposable SCL (the apparent unique design of this lens and the comfort it creates make this lens a great choice for customers )
- Niche type CL
- Bandage SCL (for cases involving cornea damage, post-LASIK, PRK, the moisturizing effect and the increased stability created by this design greatly help the cornea cells grow )
- Presbyopia SCL ( Increased visual quality and lens stability )
- Google smart CL (Increased visual quality and lens stability)
3. RGP – increased in eye comfort & avoid dry related complication ( such as 3 c/o and 9c/o KSD )
For manufacturers, the cost involved in the initial R and D process is inevitable. However, in the short term, the apparent unique design of this lens and the comfort it creates make this lens a great choice for customers; given the advantages listed above, it would be difficult for customers to return to using traditional lenses. Thus, the long term consumer loyalty is ensured. Overall, this lens will create a niche market in which the manufacturers will not have to compete through low pricing.
Furthermore, the R& D costs are controllable, but the potential and advantage this lens creates are unlimited. I forecast the product will take some globe contact lens market share without competitor . The patent may have great benefit for your company in the future.
Concerning the scrap rates and R & D costs of the lens in the early stage, we suggest the manufacturers start with non-prescription lens or remedial contact lenses (for cases involving cornea damage, post-LASIK, PRK, the moisturizing effect and the increased stability created by this design greatly help the cornea cells grow). By using this lens as an evaluation lens, and collaborating with optometrists for promotion, we can achieve a certain level of product awareness and acceptance before we can consider manufacturing prescription lenses.
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